Privacy Policy

1. Who we are

This Privacy Policy explains how Joel DM Inc., doing business as Dieter's Motors ("Dieter's Motors," "we," "us" or "our"), collects, uses, shares and protects personal information when you visit www.dietersmotors.com (the "Site"), call or text us, request an appointment or estimate, or bring a vehicle to our shop at 2681 Ventura Blvd, Oxnard, CA 93036.

Our used car sales department, Dieters Motors Sales, operates usedcarsoxnard.com. Vehicle purchase, credit application and financing information is handled under the notices provided on that site and at the time of sale, as required by federal and California law.

2. Information we collect

Information you give us. When you call, text, request service online, book an appointment or visit the shop, we may collect:

Name, phone number, email address and mailing address
Vehicle details such as year, make, model, VIN, license plate, mileage and service history
A description of the problem, the service you want, and appointment preferences
Information required for smog checks and Clean Truck Check testing, such as registered owner and vehicle details
Payment information when you pay at the shop (processed by our payment processor; we do not store full card numbers on this Site)
Anything else you choose to tell us in messages, calls or reviews

Information collected automatically. When you use the Site, we and our partners automatically collect device and usage information, such as IP address, browser and device type, pages viewed, links clicked, the page that referred you, approximate location derived from your IP address, and the date and time of your visit. We collect this using cookies, pixels, tags and similar technologies (see Section 4).

Phone calls. Calls to our shop may be answered by staff or by an automated, AI-powered phone assistant, and may be recorded, transcribed and summarized so we can respond to your request, schedule service and improve customer service. See Section 5.

Information from others. We may receive information from service providers that help us run the Site and our marketing (including providers that may match website visits with contact information), from review and map platforms such as Google and Yelp, from vehicle-data and parts providers, and from fleet customers who schedule work on vehicles their drivers use.

3. How we use information

To provide estimates, diagnose and repair vehicles, perform inspections and smog or Clean Truck Check tests, and keep service records
To schedule and confirm appointments and to contact you by phone, text or email about your vehicle, estimate, invoice or pickup
To process payments, provide loaner vehicles or shuttle service, and handle warranty claims
To meet legal and regulatory obligations, including California Bureau of Automotive Repair (BAR) and California Air Resources Board (CARB) requirements
To operate, secure, analyze and improve the Site and our services
To measure our advertising and, where permitted, show you relevant ads and offers
To send service reminders and occasional offers (you can opt out at any time)
To prevent fraud, protect our rights, and resolve disputes

4. Cookies, analytics and advertising

The Site uses the following third-party tools. Each provider processes information under its own privacy policy.

Google Analytics — measures how visitors use the Site. You can opt out with the Google Analytics opt-out add-on.
Google Ads — measures ad performance, including calls from our ads, and may be used to show you our ads on other sites. Manage ad personalization at Google My Ad Center.
IDPixel visitor analytics — helps us understand site traffic and may identify or match visits with contact information so we can follow up with potential customers.
Google Maps — embedded maps that show our location; Google may collect usage data when the map loads.
Shopmonkey — our shop-management platform, which powers the online service request form on our Book Online page.

You can block or delete cookies in your browser settings; some features may not work without them. Global Privacy Control: if your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information for that browser — we do not load our visitor-identification pixel and we ask Google to limit ad personalization. Do Not Track: because there is no common standard for "Do Not Track" browser signals, we do not respond to them, but we do honor GPC as described above.

5. Phone calls, call recording and AI assistants

When you call Dieter's Motors, your call may be answered by an automated, AI-powered assistant and may be recorded and transcribed. We tell callers at the start of the call. By continuing the call, you consent to the recording, transcription and use of the call as described in this policy. If you do not want your call recorded, tell us and ask to speak with a staff member, or visit the shop in person. Call recordings and transcripts are processed by our phone-service providers on our behalf and are used to respond to you, schedule service, train staff and improve our service.

6. Text messages (SMS)

If you give us your mobile number and agree to receive texts, we may send messages about appointments, estimates, repair status, vehicle pickup, service reminders and, if you separately agree, offers. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help, or call (805) 485-1575. Consent to receive marketing texts is not a condition of any purchase.

We do not sell, rent or share your mobile phone number or SMS opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. Text-messaging originator opt-in data and consent are never shared with any third party, except with service providers that send messages on our behalf.

We share personal information only as needed to run our business:

Service providers that work for us, such as shop-management software, phone and AI receptionist services, text and email platforms, website hosting, analytics, payment processing and IT support
Government agencies as required by law — for example, smog check results are reported to BAR and Clean Truck Check results to CARB
Parts suppliers, warranty companies and manufacturers when needed to order parts, process warranty work or address recalls on your vehicle
Fleet account holders — if your employer or a fleet owner schedules work, we share that vehicle's service information with them
Advertising and analytics partners such as Google and IDPixel, which receive device and usage information through the Site (see Section 4)
Legal and safety — to comply with law, a subpoena or court order, to enforce our terms, or to protect people or property
Business transfers — in connection with a sale, merger or transfer of all or part of our business
With your consent or at your direction

We do not sell your personal information for money. However, our use of advertising and visitor-analytics technologies may be considered a "sale" or "sharing" of personal information under California law. You can opt out as described in Section 8.

8. Your California privacy rights

If you are a California resident, you may have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA), to the extent it applies to us:

Right to know what personal information we have collected about you, where it came from, why we collected it, and who we disclosed it to
Right to delete personal information we collected from you, subject to legal exceptions (for example, repair records we must keep under California law)
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of personal information, including for cross-context behavioral advertising — you can use a GPC-enabled browser or contact us
Right to limit use of sensitive personal information — we do not use sensitive personal information for purposes that require this right
Right to non-discrimination — we will not deny service, charge different prices or provide a different quality of service because you exercised your rights

Categories of information collected in the past 12 months: identifiers (name, phone, email, address, IP address); customer records and commercial information (vehicle and service history, purchases, invoices); internet and device activity; approximate geolocation; audio and electronic information (call recordings and transcripts); and inferences about service needs. Sources, purposes and recipients are described in Sections 2, 3 and 7. Identifiers and internet activity may be disclosed to advertising and analytics partners as described above.

How to make a request: call (805) 485-1575, email christian@dietersmotors.com, or write to Dieter's Motors, Attn: Privacy, 2681 Ventura Blvd, Oxnard, CA 93036. We will verify your identity by matching information you provide with information we hold, and respond within the time required by law (generally 45 days). You may use an authorized agent; we may ask the agent for proof of authorization and ask you to verify your identity directly.

"Shine the Light." California Civil Code § 1798.83 lets California residents ask once per year for information about personal information we disclosed to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing. Contact us with any questions.

9. How long we keep information

We keep personal information only as long as needed for the purposes described here. Repair orders, estimates and invoices are kept for at least three years as required for automotive repair dealers under California law, and smog and inspection records as required by BAR and CARB. Call recordings, website analytics and marketing data are kept for shorter periods unless needed for a dispute or legal requirement. When information is no longer needed, we delete or de-identify it.

10. Security

We use reasonable administrative, technical and physical safeguards to protect personal information. No website, phone system or internet transmission is completely secure, so we cannot guarantee absolute security. Please do not send card numbers or other sensitive information through the Site's forms or by text.

11. Children's privacy

The Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 16 or sell or share the personal information of consumers under 16. If you believe a child has given us personal information, contact us and we will delete it.

12. Links to other sites

The Site links to other websites, including Google, Yelp, Facebook, Shopmonkey and usedcarsoxnard.com. We are not responsible for the privacy practices of sites we do not control. Please review their privacy policies.

13. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date. If we make material changes, we will provide additional notice on the Site.

14. Contact us

Questions or requests about this Privacy Policy:
Dieter's Motors (Joel DM Inc.)
2681 Ventura Blvd, Oxnard, CA 93036
Phone: (805) 485-1575
Email: christian@dietersmotors.com